Dividend yield meaning in simple words: cash back on the price
Dividend yield: the yearly dividend per share as a percentage of today's share price: the cash return you'd get on the price, if the dividend stays the same.

The story
two people, one chai stall
Riya's mum calls about her 200 Sameer Chai shares. Riya puts her on speaker, then explains the call to Sameer.
RiyaShe's thrilled about the ₹100 dividend. Then her neighbour told her a bank pays more.
SameerDoes it?
RiyaLet's check. Her shares are worth 200 times ₹54, so ₹10,800. ₹100 on ₹10,800 is about 0.93%. That's the dividend yield.
SameerSame as fifty paise on ₹54.
RiyaExactly. The yield is the dividend per share over the share price.
SameerUnder 1%. Should we pay more?
RiyaWe keep most of the profit to build stalls. Growth companies tend to have low yields. People buy them hoping the price grows.
SameerAnd if our price fell to ₹50?
RiyaThe same fifty paise becomes a 1% yield. So a high yield isn't always good news. Sometimes it just means the price has dropped.
SameerTell your mum the price going up is the bigger gift.
RiyaShe knows. She checks it every morning.
The grown-up version
same idea, exact words
Dividend yield is the dividends per share declared or paid over a year, divided by the current market price per share. A trailing yield uses the last year's dividends; a forward yield uses expected ones. Because the price sits in the denominator, the yield rises when the price falls, so a high yield can reflect a falling share rather than a generous company. It ignores tax: dividends are taxed in the shareholder's hands, and companies deduct TDS above a threshold.
Formula
Dividend yield = Dividend per share ÷ Market price per share × 100
Which rule asks for itNo law defines it. The dividend itself is governed by Sections 123 and 127, Companies Act, 2013, and Regulation 43 of SEBI (LODR) Regulations, 2015 requires listed companies to declare and disclose dividends per share. The price comes from the stock exchange.
Spot it in the wild
a real annual report, a real page

- Dividend in the latest year (FY26): ₹9.00 a share.
- Share price: ₹296.10. So the dividend yield is about 9 ÷ 296, roughly 3%.
Don't mix it up
the usual confusions
Dividend yield ≠ payout ratio
Payout ratio compares the dividend with profit: 28% for Sameer Chai. Dividend yield compares it with the share price: about 0.93%.
Dividend yield ≠ dividend percentage
Listed companies must declare dividends per share, but many also quote them as a % of face value. ₹0.50 on a ₹10 share is a '5% dividend', but the yield on the ₹54 price is under 1%.
Dividend yield ≠ total return
Yield is only the cash part. Total return adds the rise or fall in the share price.
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